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Published by Matt Holt Books
Distributed by Simon & Schuster
Table of Contents
About The Book
WALL STREET JOURNAL BESTSELLER
Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world.
Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers.
To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core.
Learn Steinfeld’s “Four Es”—a set of guiding principles that help overcome any obstacle to your organization’s success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride.
In these pages, you’ll also learn specific, actionable tactics, including:
How to start a business with little money and experience
Ways to avoid the early failure that plagues many businesses
Strategies to scale beyond the startup phase
Exactly how to communicate with boards and investors
Proven lessons to attract potential acquirers of your company
Told with humor and heart, Lead from the Core is not just a roadmap to make your company a resounding success. It’s a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey.
Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world.
Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers.
To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core.
Learn Steinfeld’s “Four Es”—a set of guiding principles that help overcome any obstacle to your organization’s success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride.
In these pages, you’ll also learn specific, actionable tactics, including:
Told with humor and heart, Lead from the Core is not just a roadmap to make your company a resounding success. It’s a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey.
Product Details
- Publisher: Matt Holt Books (November 30, 2021)
- Length: 256 pages
- ISBN13: 9781637740064
Raves and Reviews
"""Great advice, terrific storytelling, and very human!""
—Frank Blake, former CEO of Home Depot and current chairman of Delta Air Lines
""Lead from the Core documents the most important part of growing a company—the human part. Jay didn't just grow a successful business, he continually experimented and evolved as a leader, and grew a winning team that met real human needs. The lessons he offers from his journey are invaluable.""
—Dave Ramsey, Bestselling Author and Radio Host
""This is a deeply personal story about business and about life. Anyone hoping to lead a disruptive organization and do it with purpose, will find wisdom in Jay's book.""
—Bill Oesterle, CEO and Co-Founder, Angie's List
""Jay's thoughtful approach will resonate with business leaders looking for a book that clearly articulates the challenges and opportunities of starting a business and improving the operations of an existing one, regardless of its size or maturity.""
—George W. Tamke, former CEO and Chairman of The Hertz Corporation, Kinko's, and Culligan
""I love books that inspire audacious thinking and equip you with the toolset to execute on big ideas. Lead from the Core does both.""
—Peter H. Diamandis, MD, Founder/Chairman, XPRIZE; Executive Founder, Singularity; Bestselling Author of Abundance, BOLD, and The Future Is Faster Than You Think
""An inspirational treatise on how the personal and philosophical interact with the day-to-day tactics of creating and growing a business. I highly recommend this book if you're interested in winning through people.""
—Luis L. Martins, Professor and Herb Kelleher Chair in Entrepreneurship at the University of Texas at Austin
""Jay Steinfeld's book is a must-read for business students, nascent entrepreneurs, or anyone who wants to expand their entrepreneurial mindset. The narrative of the book flows easily as the reader experiences both the pitfalls and triumphs of entrepreneurship punctuated with lessons learned and actionable takeaways.""
—Katie Pritchett, Ph.D., Former Director of the Entrepreneurship Minor UT-Austin Faculty Member, Management Department
""Jay experienced a life fraught with tragedy, sacrifice, disruption, rewards, and success. His book offers a detailed chronicle that's jam-packed with life lessons learned. Read it, reflect on it, and take these lessons to heart.""
—Leo Bottary, Founder and Managing Partner, Peernovation, LLC
""This book's guidance on maximizing stakeholder relationships is required reading for any startup founder thinking about raising growth capital. Jay's specific advice on soliciting and leveraging advice from board members should be used by entrepreneurs both young and old!""
—Blair Garrou, Cofounder and Managing Partner, Mercury Fund (startup venture capital)
""Jay's educational lessons, insights and philosophies have become an integral part of my entrepreneurship curriculum. They resonate so much with my graduate business students that he frequently gets standing ovations when he finishes speaking to them.""
—Al Danto, Entrepreneurship Faculty Jones Graduate School of Business Rice University"
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