Joseph Bradley is a humanist, visionary, and galvanizer whose work redefines the intersection of technology and humanity. As a world-renowned speaker and human-centric leader, Joseph champions the development of technological solutions with the human perspective at their core. Known for his ability to inspire and unite employees, customers, and stakeholders, he has consistently driven groundbreaking innovations that prioritize humanity in a rapidly advancing digital world.

As the CEO of TONOMUS, the first subsidiary of NEOM, Joseph is spearheading the creation of the world’s first cognitive community. Under his leadership, TONOMUS has evolved from NEOM’s technology and digital sector to become a global pioneer in cognitive AI technologies. For the past five years, he has directed the largest futuristic tech project in the world—a $500 billion initiative that involves designing, deploying, and implementing transformative AI-driven solutions

Don Tapscott, executive chairman of the Blockchain Research Institute, is one of the world’s leading authorities on the impact of technology on business and society. He has authored 18 books, including Wikinomics, which has been translated into over 25 languages. His second TED Talk has been watched by over 7 million people on TED.com alone.

In 2016, with his son Alex, he coauthored the global bestseller Blockchain Revolution, now translated into 20 languages. In 2017, Don and Alex cofounded the Blockchain Research Institute, whose 150+ projects are the definitive investigation into blockchain strategy, use-cases, implementation challenges and organizational transformations. The Blockchain Research Institute has since expanded globally and its new focus is on Web3—specifically the integration of AI, blockchain, the Internet of Things and Extended Reality.